The core content of every simulation includes marketing strategy, target marketing, product design, advertising, internet marketing, sales distribution, and profitability. A marketing simulation by Marketplace allows student learners to experiment with strategies, test tactical ideas, and experience the consequences of their actions in the safety of a virtual environment.
On the third day, we have marketing experts come in and talk to them about marketing plans and how that fits in the overall business plan. But at the very last day of every session, always on a Saturday, we do a full day of computer-based business simulation.
Harvard marketing simulation answers
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